It is one of the most powerful brands in watch making. From birth to 007, passing by the Moon, discover the history of Omega in Five key moments to buy Omega watches online from Japan at Tanakasan.
Omega is one of those watch brands that we no longer present. From the Olympic Games to NASA and James Bond, the history of the Swiss house is linked to characters and events rooted in the collective consciousness. Its most popular models, Speedmaster, Seamaster and other Constellation have built a reputation that spans the ages in terms of both innovation and design. And if, today, Omega is again today the Omega of the 1960s by focusing on the key collections that forged its DNA, here are the ten things to know absolutely about the Swiss brand before falling for it one of his watches.
- Omega was born
In 1848, Louis Brandt founded his factory in La Chaux-de-Fonds in Switzerland, joined in 1877 by his sons Louis-Paul and César. In 1894, the Caliber 19 movement, known as Omega, left their workshops and quickly became a worldwide success thanks to its precision. Its reputation became so strong that the family-owned factory adopted the name of Louis Brandt & Frère-Omega Watch Co.
- The British pilots' watch
In 1917, the British Royal Flying Corps signed a contract with Omega to equip its pilots. Over 50% of the navigation watches used by the Royal Air Force during the Second World War were Omega. The Swiss brand has also responded to numerous military offers, among its customers the United States, Sweden, Peru, Italy, Canada, Pakistan and many others. For the record, buy Omega watches online from Japan which was used by the American officers and soldiers who belonged to the expedition responsible for exploring the Philippines in 1899 wore a pocket watch specially designed by Omega.
- Olympic Games
In 1932 in Los Angeles, Omega became the first brand to be named official timekeeper of all the disciplines of the Olympic Games. Much more than an image partnership: a profession, which mobilizes hundreds of employees with each new edition before, during and after the tests.
- The exact time for life
In the 19th and early 20th centuries, long before quartz and GPS, manufacturers relied on the precision of mechanical watches. To encourage watch manufacturers to develop ever more precise movements, numerous competitions were organized by different observatories. These chronometric “World Cups” with drastic tests thus offered good publicity and many juicy contracts to the winners. In 1931, Omega won first place in the six categories of the competition organized by the Geneva Observatory and adopted the slogan for its advertising campaigns: "Omega - Exact time for life", "Omega, the exact time for life".
- King of COSC
According to the Swiss Official Chronometer Testing Institute (COSC), Omega is the second-largest producer of chronometer-certified watches with more than 550,000 pieces per year. Between 1958 and 1969, buy Omega watches online from Japan all the certified timepieces from Tanakasan.
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